The Long Tail Concept
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The long tail is an economic concept that says the collective demand for less-popular items (in green) can exceed the all the most popular added together (in red). Online music stores are a perfect example because they can carry large collections of music just as easily as just a small selection. The product is digital and there are no inventory issues.
Google, Yahoo, MSN and ASK must give a small number of websites free traffic in order to keep their users coming back. This is known as natural or "organic" search, and it is the best deal in marketing. The problem is knowing which terms to target, and that's where HitTail can help.
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