HitTail Launches HitTail Premium, the Easiest Way to Get Into PPC Search Advertising
Users Can Now Easily Create Google AdWords Campaigns Directly From HitTail Suggested Keywords
NEW YORK, May 19, 2008 -- HitTail, the first consumer search engine optimization solution, today launched HitTail Premium, a new product for managing online advertising campaigns. HitTail Premium helps people save money on pay-per-click (PPC) campaigns by intelligently diversifying their keyword ads with site-specific long tail keyword suggestions. These suggestions can be exported directly into an AdWords campaign from the HitTail interface, simplifying the process of capitalizing on long tail terms in paid search.
HitTail, which launched last June, analyzes a site's traffic and provides users with valuable information about the terms people have used to find their site. With this information, webmasters and bloggers can make informed decisions about site content and keyword ad buys.
Launched in 2006, HitTail's ability to analyze information in real-time and present users with easy, actionable data has quickly made it an essential tool for tens of thousands of Webmasters, bloggers, search engine optimizers and marketers. The product has been championed by leading opinion makers in the Business and Technology communities, having been named one of the Best Ideas of 2006 by the editors of BusinessWeek and one of the Web's 15 Best Free Services for Business by PC World.
Using HitTail Premium, search advertisers can now easily purchase long tail keyword phrases that are cheaper and more effective than more popular and competitive keywords, which are often byproducts of mere brainstorming or reading the same aggregate industry research as everyone else.
In contrast, HitTail suggestions are extracted from actual search traffic to the user's website, i.e. terms that are already proven to drive qualified traffic from the user's target audience. HitTail Premium also gives users the ability to separate and analyze their search hits by paid and organic traffic. This is particularly useful for AdWords clients who use the Broad Match feature with their keyword purchases. With HitTail Premium, they can tell exactly which variation of their keyword is generating the highest response.
Subscriptions to HitTail Premium are available at $29.95 per month or $299.95 per year. HitTail Premium joins a suite of products, HitTail Basic and HitTail Plus, which helps tens of thousands of users with natural search optimization.
"The complex nature of managing online PPC campaigns can prove daunting to even savvy Internet users. HitTail Premium removes those impediments by eliminating the guesswork and allowing users to create cost-effective campaigns directly from HitTail's easy-to-use interface," says co-founder Connie Connors.
About HitTail
HitTail is a content intelligence product that reveals in real-time the underperforming, most promising keywords hidden in the long tail of your organic search results. We present these terms as suggestions that, when acted upon, can boost the organic search results of your site. HitTail was developed by Connors Communications, a leading search engine optimization and online marketing firm; it's simple, actionable, and the results are immediate. For more information, visit us at http://www.hittail.com.
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